SAVE THE DATE
CMO SUMMIT CEE by Shortlist is a „by invitation only” & „must be” ciclycal event for marketing top managers, advertisers. The aim of the conference is to discuss trends, gain inspiration and analyze the most difficult challenges of todays’ marketing and communication industry.
On November 15th we had the opportunity to reach marketing top managers from across CEE region, and above, during CMO Summit CEE both in person in the studio in Warsaw and online thanks to live streaming.
This edition’s leitmotiv was WIND OF CHANGE – we all live in the world and times of permanent change and uncertainty of what the future will bring, and the future is closer that we expect, it happens now! Today’s CMOs, in order to implement or initiate the best transformational projects, strengthening the role of marketing as a contributor to business growth, have to be agile and ahead with the constant change and development.
CMO Summit CEE speakers and panelists talked about important trends and insights crucial for today’s CMOs and focused on subjects such as sustainability, metaverse, data, new technologies, transformation of competences and many more.
Have a look and feel the atmosphere of the event:
Izabela Głodek
Vice President Marketing, Carlsberg
Maciej Szczechura
Board Member,
Rainbow Tours S.A
Szymon Piotrowiak
Head of Marketing Communication (HUB Europe), PEPCO
Małgorzata Hejka
Strategy & Innovations Director, Spark Foundry; leader of X-team „Sustainable Growth” in Publicis Groupe
Agata Szustak
Strategy Manager, Zenith, member of X-Team „Sustainable Growth” in Publicis Groupe
Adam Puchalski
Strategic Sales Lead, Httpool Polska
Anna Olszewska
Communication Director, KIR
Luke Porwol, PhD
e-Gov Unit Leader at the Insight Centre for Data Analytics, National University of Ireland, Galway (NUIG).
Marcin Łunkiewicz
METAVERSE, XR strategy and operations expert, CEO mimo.ooo
Marcello Palazzi
Co-Founder, B for Good Leaders & Co-Founder & Global Ambassador NOW Partners
Paweł Niziński
CEO better Partner Central and Eastern EuropePartner Central and Eastern Europe, Goodbrand
Krzysztof Andrzejczak
Advertising Sales & Business Growth Director, ALLEGRO.PL
Joanna Bychawska
eCommerce Strategy Director, Le Pont by Publicis Groupe CEE
Ula Kęcik-Staniszewska
Senior Event Manager, ALLEGRO Brand Experience Agency
Christian Duus
Chief Financial Officer, Adform
MODERATION: Marta Macke
CEO, Shortlist Consulting, Founder of CMO Summit
Agenda
15.11.2022
9:00 - 9:30 CET - Registration and coffee in OTAKO Studio in Warsaw
9:30 - 9:40 CET - Introduction from Shortlist Consulting - CMO Summit & CMO Awards organizer
Marta Macke - Founder & CEO, Shortlist Consulting
9:40 – 10:10 - EARTH FOR ALL – THE ROLE OF SUSTAINABILITY, BCORPS IN TODAY’S MARKETING AND BUSINESS
Paweł Niziński, CEO better, Partner Central and Eastern Europe, Goodbrand
Marcello Palazzi Global Ambassador of B Corp movement
10:10 - 10:40 - THE SWEET SPOT BETWEEN DECARBONIZATION AND EFFICIENCY
Małgorzata Hejka, Strategy & Innovations Director, Spark Foundry & leader of X-team „Sustainable Growth” in Publicis Groupe
Agata Szustak, Strategy Manager, Zenith, member of X-Team „Sustainable Growth” in Publicis Groupe
10:40 - 11:10 - IS GREEN A NEW NORMAL? How to make your “green meetings” even more sustainable
Ula Kęcik-Staniszewska Senior Event Manager, ALLEGRO Brand Experience Agency
Salvatore Sagone, Bea World Festival President & Founder, Chairman ADC Group
Piotr Rusakowicz, Technology Business Partner OTAKO.media
Making events sustainable has become essential for your consumers and target audiences.
Learn what sustainable meetings really are and what brands already do to make their events more mindful of the environment and local communities.
This panel discussion will provide you with a set of essential solutions for running more sustainable brand experiences.
11:10 - 11:55 - METAVERSE AND XR (VR and AR) AS TOOLS TO USE AND ACT IN MARKETING AND ON THE BRAIN – AND WHAT DOES IT MEAN?
Anna Olszewska, Communication Director at KIR
Luke Porwol, e-Gov Unit Leader at the Insight Centre for Data Analytics, National University of Ireland, Galway (NUIG)
Marcin Łunkiewicz, CEO/Founder, Mimo.ooo & Meta Expert
Discussion panel moderated by Marta Macke
11:55 - 12:15 - COFFEE BREAK
12:15 - 13:00 - WIND OF CHANGE IN BUSINESS – what does it mean for marketing and marketing professionals
Izabela Głodek, Vice President Marketing, Carlsberg
Maciej Szczechura, Member of The Board, Rainbow Tours,
Krzysztof Andrzejczak, Advertising Sales & Business Growth Director, Allegro.pl
Szymon Piotrowiak, Head of Marketing Communication (HUB Europe), PEPCO
discussion panel moderated by Marta Macke, CEO Shortlist Consulting
For the past 3 years we live in the permanent wind of change, or Permacrisis, w Word of the Year 2022 by Collins Dictionary.
Experience top managers will discuss important issues such as:
– Changes in consumers behaviors
– New reality in business
– Modus operandi with business partners and suppliers
– Role of sustainable growth
13:00 - 13:30 - Is SOCIAL COMMERCE the right solution for your brand?
Joanna Bychawska, eCommerce Strategy Director at Le Pont by Publicis Groupe CEE
A hot topic for brands being present in social media. But not only. What is social commerce and what are the opportunities for brands.
13:30 - 14:00 - WINTER IS COMING – light a smart marketing fire otherwise your business may freeze to death
Adam Puchalski, Strategic Sales Lead, Httpool Polska
Verification of trends and myths in digital marketing:
– Should you cut marketing budget in challenging times?
– Branding vs performance – what’s more important?
– Are we in the middle of the next dot-com bursting?
– ecommerce as a main channel compared to traditional retail.
14:00 - 14:30 - Navigating a business in uncertain times – CFO point of view
Christian Duus, Chief Financial Officer, Adform
14:30 - 15:00 - CMO AWARDS 2021 & the winners are?
CMO AWARDS 2021 winners
Celebration of CMO AWARDS 2021 peer-to-peer contest results with participation of winners of all categories latest edition:
– Creative Innovator
– Omnichannel Leader
– Digital Champion
– Brand Guardian
– Commerce Master
– Purpose Ambasador
– GRAND PRIX
https://shortlist.com.pl/wydarzenia/cmo-awards/
15:00 + - WRAP & NETWORKING
