CMO SUMMIT CEE by Shortlist is a „by invitation only” & „must be” ciclycal event for marketing top managers, advertisers. The aim of the conference is to discuss trends, gain inspiration and analyze the most difficult challenges of todays’ marketing and communication industry.
On November 19th thanks to live streaming & our speakers will reach marketing top managers from across CEE region, and above, during CMO Summit CEE.
This edition’s leitmotiv is:
EFFECTIVENESS & NO BOUNDARIES
REGISTER & mark November 19th in your calendars.
Hope you will join us.
Shortlist team
WATCH the memories from previous editions
CMO SUMMIT CEE 2023
CMO SUMMIT CEE 2022
CMO SUMMIT CEE 2021
ENJOY
Agata Wydmańska
Head of Marketing & Communications CEE
DHL Supply Chain
Paweł Grabowski
Head of Digital B2B Zabka Future
Marcin Winkler
General Manager CEE, SE, Benelux
Breuninger
Agnieszka Kępińska-Sadowska
Director Corporate Affairs Central & Eastern Europe
HALEON
Anna Olszewska
Communication Director
KIR
Sebastian Stępak
CEO
MSL CEE
Tomasz Lis
Managing Director
Havas PR Warsaw
Jacek Dzięcielak
CEO
DGTAL
Media strategy & Advice
Marta Macke
CEO
Shortlist Consulting
Reklamiara.pl
Paweł Niziński
CEO
better.
co-funder of B-corp movement in Poland
Paweł Kuczma
CEO
Pure Play
Dr Daniel Jolles
Behavioural Science Research Officer
The London School of Economics and Political Science (LSE)
Krzysztof Waligórski
CEO
CONVERO.ai
Elżbieta Gorajewska
Managing Director
POR
Błażej Soniewicki
CEO
K+ Digital
K+ Group
Agenda
19.11.2024
9:30 - 9:40 - OPENING of CMO SUMMIT CEE
MARTA MACKE, CEO at Shortlist Consulting, Reklamiara.pl
9:40 - 10:15 - DISCUSSION PANEL - effectiveness & no boundaries
AGATA WYDMAŃSKA, Head of Marketing & Communications CEE at DHL Supply Chain
PAWEŁ GRABOWSKI, Head of Digital B2B Zabka Future
MARCIN WINKLER, General Manager CEE, SE, Benelux at Breuninger
Moderator: Marta Macke, CEO Shortlist Consulting, Reklamiara.pl
10:15-10:45 - Sustainable transformation & no excuses?
PAWEŁ NIZIŃSKI – CEO, better. Co-funder of B-corp movement in Poland
10:40 - 11:15 - 5 steps to effective tenders in Public Relations
AGNIESZKA KĘPIŃSKA- SADOWSKA, Director Corporate Affairs Central & Eastern Europe at HALEON
ANNA OLSZEWSKA – Communication Director KIR
SEBASTIAN STĘPAK – CEO at MSL CEE
TOMASZ LIS – Managing Director at Havas PR Warsaw
Moderator: MARTA MACKE, CEO at Shortlist Consulting, Reklamiara.pl
11:15 - 11:45 - How should advertisers work with all kind of agencies in order to get the most out of this cooperation
MARTA MACKE, CEO at Shortlist Consulting, Reklamiara.pl
JACEK DZIĘCIELAK, CEO at DGTAL Media strategy & Advice
11:45 - 12:00 - In-house as a Service – how to build an effective digital media team without hiring anyone and save 30% of your media budget
PAWEŁ KUCZMA, CEO at Pure Play
12:00 - 12:25 - Infinite Effectiveness– effective dialog within neurodiverse business environment
KRYSZTOF WALIGÓRSKI, CEO at Convero.ai
Dr DANIEL JOLLES, Behavioural Science Research Officer at The London School of Economics and Political Science (LSE)
12:25 - 12:40 - So where we stand & what boundaries do we have to overcome - outcome from CMO Survey
ELŻBIETA GORAJEWSKA, General Manager at POR (Association of Polish Advertisers)
BŁAŻEJ SONIEWICKI, CEO at K+ Digital (K+ Group)
12:40-12:50 - FINAL REMARKS
MARTA MACKE, CEO at Shortlist Consulting, Reklamiara.pl
